Independent Sales Representative – Optical Specialty Channel (US and Canada)
We are seeking an experienced Independent Sales Representative to represent VALLON sunglasses within the optical retail channel. This role is focused on using existing experience and contacts to call on brick-and-mortar optical retailers, developing new business, and growing/training existing accounts. The ideal candidate already represents complementary optical or ophthalmic brands and does not currently carry any competing sunglass brands.
This is a commission-based, independent contractor position with additional promotions seasonally for added compensation (new opening door and goal bonuses).
Who we are looking for
VALLON is looking for a seasoned independent sales representative who has deep relationships in the optical and sunglass channel, and who can open the ‘right’ doors that enhance VALLON’s reputation in the industry. This person should have experience with carrying multiple lines, be comfortable with structured reporting, and be able to represent VALLON’s premium positioning with confidence and consistency. Ideally, someone who thrives on storytelling - able to translate the brand’s heritage, product performance, and margin advantages into compelling pitches that convert. Finally, this person should operate with true accountability: proactive communication, clean follow-through, and a track record of pioneering premium accessory brands.
Key Responsibilities
Represent and promote the VALLON brand of sunglasses to optical focused single door or multiple door account within an assigned territory.
- Call on physical brick-and-mortar accounts only (no e-commerce-only)
- Open new retail accounts and grow sell-through with existing partners
- Execute in-store presentations, line showings, clinics, and product education
- Support retail partners with merchandising guidance and brand storytelling
- Attend regional and optical trade shows or corporate gifting events as needed
- Communicate regularly with internal teams regarding account activity, feedback, and opportunities
Qualifications
Proven experience as an independent sales rep in the optical industry.
- Existing relationships with optical retailers
- Currently carries other brands that complement (but do not compete with) VALLON sunglasses
- Self-motivated, organized, and results-driven plus strong communication skill
- Ability to work independently while representing the brand professionally
Compensation & Structure
Commission-based compensation.
- Independent contractor (1099) role
- Territory-based representation
How to apply
If you are interested, please send your CV and expression of interest to our VP of Sales and Development for North America, Ben Peters: ben [@] vallon.com
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About VALLON
Original eyewear that combines classic style with maximum performance. Like Tarantino, we pay homage to the past when creating something new. We design highly technical and innovative eyewear infused with a whole lotta soul, offering great value gear that also cleans up plastic waste with every pair sold. Trusted by explorers, adventurers, and outdoor enthusiasts around the world, VALLONs have crossed the oceans, traversed every continent, and reached the world’s highest peaks. Protect your eyes in style #theVALLONway.