plastic waste collected


Plastic bottles

estimated equivalent



where cleanups have taken place

How your purchase cleans up plastic waste

The plastic cleanup program is our way of offsetting our material consumption during production, ensuring that even though we create plastic waste, we are recycling more material than what we generate.

Our partner Empower have applied the long-standing success of the Scandinavian plastic bottle recycling system. By giving plastic a value, people are incentivized to recycle it, while also giving impoverished communities a working salary.

For every pair of eyewear sold, 1 kg of plastic waste is cleaned up and recycled.

Tracking system

Discover your individual impact

Using a global deposit system for plastic waste, every donation is fully traceable to the exact time and location where the plastic is collected on your behalf.

All our customers will receive an update following a purchase with the amount, the location and images of the cleanup they helped fund.

Global impact

Empowering impoverished communities worldwide

Thanks to your support, this project has been expanded across the globe, and cleanup projects have helped transform landscapes in Nigeria, Tanzania, India, Sri Lanka and more.

Impact Map

You have powered plastic cleanups around the world, here are some of the countries where they have taken place so far.

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