Privacy Policy

Last updated: 20 October 2025

This Privacy Policy describes how VALLON B.V. (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.vallon.com (the “Site”).

1. PERSONAL INFORMATION WE COLLECT

We collect the following types of personal information:

a. Order Information
When you make or attempt to make a purchase through the Site, we collect your name, billing and shipping address, payment information (processed securely by our payment providers), email address, and phone number.

b. Device Information
When you browse our Site, we automatically collect certain information such as your IP address, browser type, time zone, and details about your interactions with the Site. This is done using cookies, pixels, tags, and similar technologies.

c. Marketing and Analytics Information
If you subscribe to our newsletter, interact with our ads, or browse our Site, we collect information about your engagement, such as email opens, clicks, and browsing behavior.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to:

  • Process and fulfill your orders;

  • Communicate with you about purchases, support, and updates;

  • Screen orders for fraud or risk;

  • Improve our Site, products, and customer experience;

  • Provide marketing and advertising communications (with consent where required).

3. SHARING YOUR PERSONAL INFORMATION

We share your information with trusted partners who help us operate our business:

  • Shopify – store hosting and e-commerce platform

  • Shopify Payments (Shop Pay) and PayPal – payment processing

  • Meta (Facebook & Instagram), Google Ads, YouTube, Snapchat, AppLovin – advertising and retargeting

  • Google Analytics, Northbeam, True Profit, Mida – analytics and attribution

  • Klaviyo, JustUno – email marketing and pop-ups

  • Gorgias – customer support and communication

These providers process data only on our behalf and under strict confidentiality and data protection agreements.

4. INTERNATIONAL DATA TRANSFERS

Some of our service providers are located outside the European Economic Area (EEA).
When personal data is transferred internationally, we ensure it is protected using Standard Contractual Clauses (SCCs) or through participation in the EU-U.S. Data Privacy Framework where applicable.

5. DATA RETENTION

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law (for example, for tax or accounting obligations).
Order information is typically retained for seven (7) years.

6. YOUR RIGHTS

If you are located in the EEA or UK, you have the right to:

  • Access, correct, or delete your personal data;

  • Object to or restrict processing;

  • Withdraw consent for marketing communications;

  • Request a copy of your data in a portable format.

To exercise these rights, contact us at hello@vallon.store.

7. MINORS

We do not knowingly collect personal information from individuals under the age of 16.
If you believe a minor has provided us with personal information, please contact us so that we can delete it.

8. CHANGES

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
Any updates will be posted on this page with a new “Last Updated” date.

9. CONTACT US

If you have questions about this Privacy Policy, or if you wish to make a complaint, please contact us at:
hello@vallon.store
VALLON B.V., Joan Muyskenweg 22, 1096CJ, Amsterdam, The Netherlands

10. COOKIE AND TRACKING POLICY

We use cookies and similar technologies to make our Site work properly, improve performance, and deliver relevant ads.

WHAT WE USE

  • Essential cookies – necessary for checkout, shopping cart, and secure login.

  • Analytics cookies – help us understand and improve how visitors use our Site (Google Analytics, Northbeam, True Profit, Mida).

  • Marketing cookies – used by our advertising partners (Meta, Google Ads, YouTube, Snapchat, AppLovin) to show relevant ads.

  • Email and personalization cookies – used by Klaviyo and JustUno to collect email sign-ups and personalize content.

We also use Shopify’s Conversions API and limited server-side tracking to measure performance while maintaining privacy.

YOUR CHOICES
Visitors in the EU/EEA and UK can manage their cookie preferences via our Pandectes Consent Banner, shown only where required by GDPR or UK data protection law.
Visitors outside these regions (such as the US, Australia, and New Zealand) can manage cookies directly through their browser settings.

For general information on managing cookies, visit www.allaboutcookies.org.

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